Dive into a space where design truly speaks. Here, we don't just touch on the surface, we dig deep into the blueprint of creativity. Ready to join the dialogue? With The Collective, every chat is a chance to design anew. Let's get the conversation started!

Conversations About Design

Design Leadership & Business Strategies: The Collective

Democratizing Design: The Inclusive Approach of Concept Co-Generation and Its ROI Implications

Design is no longer the exclusive domain of creative professionals. Thanks to a new wave of democratized design tools and concepts, people are discovering that anyone can be a designer. The concept of co-generating design is taking this concept to a whole new level with its inclusive approach to design and its positive implications for ROI.

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Human-Centric Design: The Intersection of Anthropology and Design

Designing products and services for humans often requires a deep understanding of cultures and societies that interact with those products and services. But few designers initiate the kind of research that is required to uncover what motivates users and what environments lead to successful design outcomes. That’s why human-centric design must integrate design with anthropology.

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Design and M&A John Howrey Design and M&A John Howrey

From Due Diligence to Design: Aesthetic Considerations in M&As

When it comes to mergers and acquisitions, connecting the dots between due diligence and design can be tricky. Aesthetic considerations play a crucial role in the process, informing the corporate strategies of involved stakeholders and how they communicate outcomes to their potential investors. With the right insights, your team can use design to craft a unique, engaging experience for all involved in M&A activities.

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Design Education, Design Industry John Howrey Design Education, Design Industry John Howrey

Avoiding Obsolescence: The Risks of Not Keeping Up with Design Innovations

When it comes to design, staying on top of the latest things means the difference between success and failure. As technology and trends rapidly evolve, designers must evolve with them or risk being left behind. In this article, we'll take an in-depth look at the risks and costs associated with avoiding obsolescence and not taking advantage of the latest innovations in the industry.

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Design Education John Howrey Design Education John Howrey

Evolving Design Education in the Age of Remote Learning

The shift to remote learning, hastened by recent global events, has posed significant challenges and opportunities for design education. As design educators, the transition from traditional, in-person teaching to online platforms is not just a change of medium, but a complete rethinking of how design is taught and learned. The question arises: how can we ensure that design students receive a comprehensive education, embracing both the physical and digital realms, even when they are confined to their homes?

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A Fresh Lens: The Unique Perspectives Designers Offer in Business Environments

When businesses set out to develop new strategies and solve complex problems, they often come up against a wall of sameness. Managers, executives and employees can all bring the same perspective to the table, leading to mundane and often uninspired conversations. By introducing a designer to the mix, fresh ideas and valuable insights can help a business move forward from the same old strategies, jumpstarting new conversations and inspiring innovative solutions.

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Design Industry John Howrey Design Industry John Howrey

Design Titans Crumble: How David is Beating Goliath in the Innovation Arena

For decades, industry giants, or more aptly known as Goliaths, have dominated the innovation arena. But thanks to the digital revolution, creative disruption, and the emergence of innovative startups, a seismic shift has occurred as more and more Davids are taking over. Here are 7 examples of how David is getting the upper hand on traditional giants and how the design industry is changing in exciting ways:

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Managing Designers Effectively: Lessons from Fractional Leaders

The concept of managing design teams can be a daunting proposition for even the most seasoned leader. With ever-evolving software and tools, design teams and creative management require a specialized set of skills and knowledge to succeed. Fractional leaders, those with the expertise and stature to lead a team for a limited amount of time, have become increasingly popular in addressing design challenges due to their expertise in the field. Whether you find yourself managing the design team of a large scale product or leading a small creative team, here are some tips from fractional leaders to help you manage effectively.

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Data-Informed Design: Leveraging Analytics to Shape Business Visual Strategy

The challenge now is to leverage data-driven insights to craft visual designs that resonate more deeply with consumers. That’s where data-informed design comes in.

Data-informed design is the practice of using data gleaned from analytics platforms to drive design decisions that customers will appreciate more. This includes everything from color schemes and typography to layout and brand identity. All these tactics factor into your customers' experience.

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