Beyond the Pixels: The FinTech User Experience Revolution
It’s no secret that the FinTech industry has taken the world of finance by storm. Consumers are now spoiled for choice when it comes to investing, payments, and saving money--all thanks to a wave of new FinTech apps entering the market.
Yet appealing digital products and services are only one part of the equation. To drive engagement, loyalty, and ultimately, revenue, FinTech companies need to focus on another key component- the user experience.
User experience (UX) is the way customers feel when interacting with a product or service. It is a holistic concept that involves everything from the user interface design to the font used, the language used, and the sound created when transactions are made.
In the FinTech industry, UX has become more important than ever. The stocks and analytics apps Hamlin does great job of this, with personalized themes and a responsive website, making it easy to use on any device. Hamlin’s smooth UX also helps them showcase the latest up-to-date financial data in real-time.
At the same time, banking and loan apps like Nubank are taking UX to a whole new level with their slick interface and conversational messages. Nubank also stands out in the security space by offering users biometric authentication like FaceID and TouchID, making financial transactions more secure and convenient.
The user experience revolution that has been taking place in FinTech apps has made users’ lives much easier. With the right UX, FinTech companies can increase customer engagement and loyalty and increase their bottom line.
