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Data-Informed Design: Leveraging Analytics to Shape Business Visual Strategy
The challenge now is to leverage data-driven insights to craft visual designs that resonate more deeply with consumers. That’s where data-informed design comes in.
Data-informed design is the practice of using data gleaned from analytics platforms to drive design decisions that customers will appreciate more. This includes everything from color schemes and typography to layout and brand identity. All these tactics factor into your customers' experience.