Optimizing the UX for a multi-product platform with Varicent in a design thinking workshop.
CASE STUDY
The Question How do we create a cohesive user experience for a multi-product platform?
The Process We served as the North Star to align the Product, Development, and Design teams.
Using competitive analysis, an experience-based roadmap, and a conceptual model, we identified how to provide users with context, agency, and visibility to multiple products at once – without having to hopscotch amongst tabs.
Varicent
UX Design
Platform Strategy
Visual Storytelling
Research & Testing
User Experience
High Tech & Telcos
Finance & Insurance
The Result We provided the designers with guidance on how to view the platform.
Evaluated strengths and weaknesses to provide feature recommendations.
Designed a library of components and provided guidance on organization and structure of specific aspects of the platform.
Created a Figma file for re-use.
The OutcomeWe used data-driven decisions to package a scalable vision and provided the client with the resources needed to execute it.
